Maybe you’re not quite ready for the cover of Forbes or Fortune. But you can still have your 15 minutes on the cover of a magazine by having a tear sheet done.
In case you don’t know what a tear sheet is – and chances are, you don’t! – I should probably explain. A tear sheet is a piece of marketing material that looks and reads like a real magazine article, and it’s written all about you and your business! The style is exactly the same as a magazine article, and it’s laid out like a real magazine piece, including an official-looking magazine cover with your photo and headlines about you, your business, and related fields. It talks about the highlights in your life, and your personal interests, so your customer can relate to you and like you. Did I mention that people buy from people they like?
It’s not written in a bragging way. Instead, it’s written just like a reporter did an article on you, but it says exactly what you want to get across to your readers with no interpretation from the reporter. And it’s laid out with lots of photos, pull-out lines and quotes, and even a chart, so it’s fun and interesting to read.
The result? You’re now positioned as an expert.
So if you’re an Avon lady, what makes you different from any other Avon salesperson? If you hand a prospect a tear sheet, suddenly they have a glossy, well-written magazine piece that will explain exactly who you are and why you do what you do. You can also have newspaper tear sheets, which look just like you were featured in a local or national newspaper.
It’s easy to have them done.
Go to www.MegabucksMarketing.com.
No comments:
Post a Comment