As the famous question goes, if a tree falls in a forest and nobody hears it, does it make a sound? Whatever you think the actual answer is, the marketing response is a definite “NO!”
That means whenever you do anything unusual or different with your business, such as an attention-getting promotion, physically expanding or moving, marking a milestone or partnering with a high-profile associate, you need to make sure somebody “hears the sound.” And the best way to do that is a press release.
You may at first think that’s a ridiculous notion – who cares what you’re up to? But local media especially is always hungry for new stories. They are always under a deadline, so when you hand them a done-for-you story, it solves a problem for them. Keep it informative and educational rather than sounding like an ad if you want a chance of getting it published for free. Depending on what your press release is about, you might even get contacted for a radio or TV interview or get your own story in the newspaper.
Make sure your press release is professional (no typos!) and follows the accepted format (you can find tons of examples online). After it’s done, you can submit it online to all sorts of outlets. There are even PR sites that, for a small fee, will distribute it for you! The best one is www.prweb.com.
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