Who hasn’t been to Disney World and marveled at the smallest detail? If
you’ve ever taken a behind-the-scenes tour, you’ll know that EVERTHING to
Disney is marketing. And EVERYONE is responsible for that marketing.
Disney doesn’t have employees. Disney has cast members.
Upbeat music is played as you enter the park in the morning. Calming music is
played as you leave in the late afternoon and evening.
No detail is too small, too insignificant, or too unimportant to Disney. Even their
cleanliness is marketing.
Take a trip at least once a year to Disney and look through different marketing
glasses every time, and then implement what you see in your own business.
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