A lot of times, we get so busy working in our business that we forget why we’re
doing what we do in the first place! And, no, don’t say it’s to make money – nobody
goes to your business just because they want to give you money. You’re not that
special.
ZigZiglar(Christian motivational speaker and sales expert) used to have a good saying, and we all should try to live by it.
“Always give everybody else what they want, and you will have everything that you want.” Remember – the only radio station your customers are listening to is WIIFM (What’s in it for me?).
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