Your client list is your business’s numberone asset.
Know who your clients are. Where do they live, when is their birthday, how
many children do they have, what do they read, and what do they do when
they’re not working?
The gold is in the list. Sliced and diced, niched, and pitched – there is nothing
more valuable.
And you won’t believe how many business owners don’t even have their customer list in any digital form (preferably a database). They don’t stay in contact. They don’t send them notes.
They don’t send newsletters. They don’t send emails. Nothing.Nada.Zilch.
They just sit back and “pray” that they’ll come back and buy.
OK, if it’s a really big customer, they may call them once in a while and ask if they
have any other business.
But that’s no way to treat gold. Software services like aWeber,
InfusionSoft, 1Shopping Cart, ACT, Send Pepper, and others help protect that
golden list so you can mine it over and over and over.
No comments:
Post a Comment