In every business there are scraps and throwaways. It stands to reason that if you
own a metal etching company, like Indiana Metal Etching in Elkhart, IN, you’d have scrap metal.Yes, it gets recycled, but one day it struck us to create our 3” x 5” business cards out of metal. Add a couple of etched samples on the card and we had something really unique and interesting.
Can you say “homerun”?
We’ve now done metal business cards for all kinds of big-shots, from company presidents to mayors of Chinese provinces. We’ve also done a heck of a lot of them for individuals who want to stand out from the crowd and be
noticed.
One client who was in the financial business had us create a business card for him that looked like a thin gold bar.
The thing that makes these cards so powerful is that, unlike regular crappy paper business cards, people don’t throw these away. They keep them, they always know where they are (unlike a paper business card), and they show
them to friends. And sometimes they even order them! What business are you in?
What should you be using for a business card?
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